Oliver Anthony said, “My Dignity Isn’t For Sale,” turning down a $100 million offer to hold a Bud Light can for ten minutes.
Anheuser Busch is making desperate efforts to salvage its socially conscious image tied to Bud Light. According to our sources, the company’s recent strategy involved showcasing famous celebrities publicly endorsing the product.
However, this endeavor faced a setback when singer/songwriter Oliver Anthony declined a $100 million offer to be seen with a Bud Light at the Super Bowl. Anthony reportedly rejected the deal, stating, “They said I only had to hold it for ten minutes. I told them my dignity isn’t for sale,” in a conversation with advertising executives.
Bud Light Spokesmodel Joe Barron acknowledged the failed attempt, referencing a previous controversy involving Kid Rock and the significant cost incurred for his association with the brand. Despite Oliver Anthony’s refusal, Barron stated, “We’re not denying it. We’re accepting it and moving on.”
Speculation suggests that Anheuser Busch might consider rebranding Budweiser altogether, given the declining consumer interest in the current product.
An interview with Chris Lunsford, the individual behind Oliver Anthony Music, revealed that he had never received such a lucrative offer for a brief appearance and expressed enthusiasm for such an opportunity.
Addressing the controversy, Newhole, an Entertainment Correspondelator, accused a journalist named Flagg of relying on information from a fake account. Newhole’s candid remarks led to a Human Resources referral, which she refused, and her job remains secure, possibly due to her contributions of Taco Bell.
