Jordan was asked to assist in the “rescue mission” for the Disney brand but declined the offer. Despite a $120 million proposal from Disney to become the new face and name of the company, Michael Jordan rejected the opportunity.
The Walt Disney Corporation is making efforts to rebrand itself after facing setbacks related to its “wokeness” initiatives. Over the course of nearly two years, the theme parks experienced a decline in attendance, movies faced poor reception due to catering to a small portion of the audience, and the reinstatement of the former CEO was necessary to stabilize the company.
The primary strategy was to enlist prominent figures to support the company’s return to family values. Unfortunately, the top candidate, Michael Jordan, declined the offer, citing that the company’s approach was too focused on social justice warrior ideals. According to Jordan’s friend and spokesperson, Joe Barron, Jordan is no longer interested in such endeavors and believes in individuals relying on their natural abilities to succeed in professional sports.
The commitment would have required Jordan to participate in the Macy’s Thanksgiving Day Parade Disney float for 10 years and make several appearances at Disney World, including staying in Cinderella’s castle. Despite the substantial financial offer, Barron emphasized that the level of “wokeness” involved was too much for Jordan to overlook, and suggested that Disney needs to improve its offer. As of now, Disney has not responded to requests for comment.
